Photo shoots can be a lot of hard work with long tiring days but can also be a lot of fun. Both our Baby Wear and Maternity shoots were shot on location and in the studio for our Autumn 2011 collections which have already been launched into stores.
For the Baby clothes we divided the baby clothes across the week; we had a day of limited edition, a day of essentials and a day of fashion. For the studio shots, our photography coordinator did a great job at building some fantastic sets including a horse stable set to shoot our equestrian inspired boys collection ‘Jockey Club’ and a pretty dressing room type set for the girls’ collection ‘Modern Romance’. Our stylist made sure our little models all looked picture perfect with ribbons and bows and fun props – and everyone joined in with nursery rhymes to keep the tiny tots amused.
For our location shot we travelled to the seaside town of Lytham St Annes. Fortunately, as the weather was lovely and sunny, we got some great shots on the beach and along the pier. The whole team and our little models had a great day and even had time for an ice cream!
The Maternity clothes team spent three days on location shooting the new Autumn 2011 Maternity clothes. Day one was spent in Kent shooting the Sleepwear collection at the gorgeous Foster Cabins. On the second day the team shot the nautical-inspired collection, ‘Nordic Tales’, at the seaside town of Rye, our lovely model had fun strolling along the beach and down the quaint cobbled streets. For the final day the team shot the second collection, ‘City Doll’, around Rye’s bustling high street, everyone enjoyed sampling the cupcakes from the gorgeous tea rooms!
We also had two days in the studio, which is based at our head office, to shoot the rest of the maternity collection. After a long couple of weeks everyone was exhausted by the end of the shoots but had all had a great time – and the shots for the Autumn 2011 collections turned out brilliantly!