Phew what a busy week here at Mamas & Papas! Last weekend we attended the Baby Show at London’s ExCel Exhibition Centre which is the biggest show of its type in the country. We had a huge stand where we demonstrated our Mylo and Urbo pushchairs with the help of celebrity guests, Konnie Huq, Jeff Brazier, Angelica Bell and Michael Underwood. We gave away four Mylo pushchairs each day to lucky parents and parents-to-be and we even took part in a fashion show, where our lovely models showcased our fab new summer ranges which will hit store later this month – keep your eyes out!
With 25,000 visitors to the show we met ALOT of different people, from parents to excited parents-to-be and lots of proud grandparents. We had some Fat Saks on our stand (great big bean bags) which one dad and his sleepy baby used to have a nap for an hour! They were also perfect for the team to collapse in after a long tiring day. As well as our lovely celebrity guests helping us out we also had plenty of celeb visitors to our stand – highlights were Nicola, from our Marketing team, demonstrating the Mylo to Chantelle Houghton and Alex Reid and Stacey Solomon popping by for a chat with Mamas & Papas’ owners David and Luisa!
The stand looked incredible, which it should as it took us a full day to set up, lots of little touches made it look truly beautiful, everyone commented on it – we felt like proud parents! We also had lots of adverts around the train station near to ExCel of our Mylo pushchair, so much so in fact that we got distracted looking at them and got lost on our way to our hotel!
We spent three full days talking to visitors and demonstrating our pushchairs – our voices were nearly gone by the end of it! Endless trips to Costa Coffee and the Pic-A-Mix stand kept us going. Sometimes we were so busy we totally forgot about lunch until our growling tummies alerted us, David and Luisa were lifesavers running out to grab sandwiches and snacks for us all.
We really did have such a brilliant time, now onto preparations for May’s show at Birminghams NEC…