In many ways if it wasn’t for Amanda, Mamas & Papas wouldn’t exist.
It’s a horrible thought – it would mean there were no Urbos, no Baby Buds and no Armadillos (apart from the animals). Your little ones wouldn’t be enjoying Clank the Robot or Pixie and Finch. We wouldn’t be writing this and you’d just be staring at a blank page on the internet – all in all, pretty depressing, really.
When Amanda was born so too was Mamas & Papas. It was the birth of Amanda that inspired David and Luisa to start their own company, making her one of the most expensive babies ever. If you thought multi-packs of nappies were pricey, try start-up costs for a small business.
From baby entrepreneur to Product Design and Development Director – Amanda has risen through the Mamas & Papas ranks and we’re very proud of her.
Amanda’s role is central to the business as she oversees the creation of the innovative products you love. If you’ve bought something of ours, Amanda will have had a hand in it – unless it’s a foot muff.
As well as a bigwig at Mamas & Papas, Amanda is also a mother of two children – Milla (5) and Arlo (2). She is married to Rob, who is the E-Commerce Director at the company, so it’s fair to say we keep it in the family, here.
Being a parent is very important to Amanda, it informs every decision she makes at work. She understands how hard it is for parents to juggle children and a career, so every product is designed in order to make this balance easier. Amanda believes that her job makes her a better mother because the time she invests in her work is for her, the rest of her time is dedicated to the little ones.
She has inherited Luisa’s eye for detail and can’t stop herself from trawling online product reviews. Some would say it’s an addiction but she sees it as a great chance to engage with customers and use their feedback to improve products. Spare a thought for Milla and Arlo, though. They’re always on speed dial when the latest products need testing.
Along with her sister Olivia, Amanda works hard to keep Mamas & Papas as the respected and much loved company it is. By putting parents and children at the heart of every design decision, she ensures that mums, dads and babies all benefit from the experiences she has had, as both a parent and business woman.
Take a look at some of the products that Amanda has put her very own experiences into here.